JOSA Tulum- effortlessly chic and flowy caftans and dresses for the beach and beyond...

We first discovered JOSA Tulum in Tulum, Mexico on the grounds of our favorite restaurant Posada Margherita right on the beach.  Waiting for a table, we fell in love with the silky, flowy beach dresses that perfectly marry the sophistication of New York and the French Riviera with the carefree, bohemian vibe of Tulum and the beach.

Joanne Salt, is a cool and down to earth New Yorker who moved to Tulum with her newborn son and started JOSA Tulum with friend and business partner Ana Cabello a Tulum resident of 12 years.  We loved chatting with Joanne and left outfitted by her in her designs!

Whenever we wear our JOSA Tulum caftans -- they work over jeans in LA or just as is over a bikini for a day that turns into a night of beach fun-- people want to know where we got them and how they might get their hands on them!

We used to tell them to take a trip to Tulum.

Lucky for you, now all you need to do is click this link and order away....