ISABELLA WATER-- buy a water bottle, build wells for those without access to clean water
Everyone deserves clean water -- that is the basic philosophy behind Nick Ogden's Isabella Water. Nick, who happens to be young and handsome and clearly smart with a heart-- look out Blake Mycoskie (TOMS shoes founder), like most of us, grew up taking access to clean water for granted. Over the course of his travels he discovered two catalyzing facts-- one, a huge portion of the population is without clean water (1 in 8 people globally) and two, plastic/disposable water bottles take an incredible amount of energy to manufacture and most end up in the trash, not being recycled.
Cut to Isabella Water. The business model is simple-- it takes only around $20 (the cost of an Isabella Water reusable bottle) to start a well project. So the money made from purchasing your cool, health conscious (BPA free), eco-conscious Isabella Water bottle goes to building wells where people currently don't have access to clean water.
Isabella Water is taking the message and themselves on the road on a Keystone RV sponsored "Water Party" tour across the country. "This US tour will promote our stainless steel water bottles, which funds well building projects in Africa and Asia. The re-usable bottles also encourage environmental responsibility and staying hydrated. Traveling with our trailer, the ‘buy locally. give globally. tour 2010’ will focus on local retailers and festivals over the course of 10 weeks. In addition, we have established an education program for local schools and “Water Party” events along the way." Next stops include Boulder, Santa Fe, Santa Barbara and San Francisco-- check out their site for more details.
Buy your water bottles today!! Very, very easy way to do your good deed for the day. So do it.